Three Epic Beer Releases This Week: Core Strategy, Cotton Candy & Oktoberfest
We're closing out July with a triple release you won't want to miss. The official beers of Gen Con and the Indiana State Fair, plus the return of Oktoberfest are here this week.
We’re wrapping up July and diving into August with three brand-new beer releases (OK two that are brand new and one that’s a seasonal), each one crafted to mark a special occasion like gearing up for the con, hitting the fairgrounds or just dreaming of fall.
Core Strategy – The Official Beer of Gen Con 2025
Available Now! | Apple Cyzer
With more than 2,500 fan votes, Core Strategy has been named the official beer of Gen Con 2025. It’s ready to fuel your most legendary adventures.
Forged for heroes and brewed for legends, this crisp and sessionable Apple Cyzer is ideal for your longest campaigns and mightiest quests.
Join us at the Gen Con Block Party.
Keep an eye out for limited-edition collector cans. There are four designs to catch!
State Fair Cotton Candy Ale – The Official Beer of the Indiana State Fair
Available Friday, August 1 | Ale with Cotton Candy Flavor
A taste of the fair midway in a can! Our Cotton Candy Ale is brewed to celebrate the Indiana State Fair and all its tasty traditions.
From Lobster Mac & Cheese to Cheesy Hot Honey Chicken Fries and Cinnamon Toast Cookie Butter Pretzel Bites (yes, those are all real and all amazing), Sun King Cotton Candy is sweet, nostalgic and pairs perfectly with your favorite fair food.
Just in time for the Fair’s opening day Friday, August 1!
Oktoberfest – Our Seasonal Classic Returns
Available Friday, August 1 | German-Style Märzen Lager
Yes, we know it’s still July (technically), but trust us, Oktoberfest season starts now.
Crafted with choice malts and Noble hops, this traditional Märzen-style lager features a toasty malt complexity and a crisp, dry finish that’ll have you dreaming of cooler weather and stein clinks.
Prost to early fall vibes. It’s officially Oktoberfest time at Sun King.
Where to Find These Beers
Availability may vary by location, so check with your local Sun King Taproom for release day tapping details and packaged beer.
Celebrate the 4th with Pineapple Whip
Launching today: Pineapple Whip, the newest release in our King’s Reserve barrel-aged beer series. Pineapple Whip is a Belgian-style Tripel aged in Jamaican rum barrels with pineapple, coconut, vanilla and lime. Inspired by a famous soft serve, Pineapple Whip is smooth, creamy and packed with sunny flavor.
Happy 4th of July! Whether you're celebrating with fireworks, cookouts or just kicking back with friends and family, we’ve got the perfect beer to add a tropical twist to your holiday:
Launching today: Pineapple Whip, the newest release in our King’s Reserve barrel-aged beer series.
🍍 Pineapple Whip
Belgian-style Tripel aged in Jamaican rum barrels with pineapple, coconut, vanilla, and lime
Inspired by a certain famous soft serve from a very large theme park in Florida, Pineapple Whip is smooth, creamy and packed with sunny flavor. We took a Belgian-style Tripel and gave it time to soak up the complex character of Jamaican rum barrels, then added a swirl of pineapple, coconut, vanilla and lime. The result? A vacation in a glass. It’s boozy, bright and unforgettable. Definitely a drink to help you savor the flavor of summer.
What’s King’s Reserve?
Some of you are very familiar with King’s Reserve while others may not be. So here’s a short and brief refresher. King’s Reserve is our most exclusive series of small-batch, barrel-aged beers. Every KR release has spent time aging in oak, pulling in rich, bold flavors that make each beer one-of-a-kind. They’re brewed for those who want something rare, refined and full of character.
Coming Soon: Cherry Busey Returns
Later this month, Cherry Busey is back! Our Flanders-style red ale aged in red wine barrels with tart cherries is funky, fruity and a fan favorite you won’t want to miss. So stay tuned for release date details.
Hope you have a happy and safe Independence Day!