Three Epic Beer Releases This Week: Core Strategy, Cotton Candy & Oktoberfest
We’re wrapping up July and diving into August with three brand-new beer releases (OK two that are brand new and one that’s a seasonal), each one crafted to mark a special occasion like gearing up for the con, hitting the fairgrounds or just dreaming of fall.
Core Strategy – The Official Beer of Gen Con 2025
Available Now! | Apple Cyzer
With more than 2,500 fan votes, Core Strategy has been named the official beer of Gen Con 2025. It’s ready to fuel your most legendary adventures.
Forged for heroes and brewed for legends, this crisp and sessionable Apple Cyzer is ideal for your longest campaigns and mightiest quests.
Join us at the Gen Con Block Party.
Keep an eye out for limited-edition collector cans. There are four designs to catch!
State Fair Cotton Candy Ale – The Official Beer of the Indiana State Fair
Available Friday, August 1 | Ale with Cotton Candy Flavor
A taste of the fair midway in a can! Our Cotton Candy Ale is brewed to celebrate the Indiana State Fair and all its tasty traditions.
From Lobster Mac & Cheese to Cheesy Hot Honey Chicken Fries and Cinnamon Toast Cookie Butter Pretzel Bites (yes, those are all real and all amazing), Sun King Cotton Candy is sweet, nostalgic and pairs perfectly with your favorite fair food.
Just in time for the Fair’s opening day Friday, August 1!
Oktoberfest – Our Seasonal Classic Returns
Available Friday, August 1 | German-Style Märzen Lager
Yes, we know it’s still July (technically), but trust us, Oktoberfest season starts now.
Crafted with choice malts and Noble hops, this traditional Märzen-style lager features a toasty malt complexity and a crisp, dry finish that’ll have you dreaming of cooler weather and stein clinks.
Prost to early fall vibes. It’s officially Oktoberfest time at Sun King.
Where to Find These Beers
Availability may vary by location, so check with your local Sun King Taproom for release day tapping details and packaged beer.