Rolling the Dice on Flavor: Celebrating Over a Decade of Sun King x Gen Con Beers
Let the games begin! It’s Gen Con week, the biggest tabletop gaming convention in North America. Sun King is proud to once again raise a glass (or flagon) as the Official Beer of Gen Con. What is this year’s legendary release? It’s a sessionable Apple Cyzer named Core Strategy. Chosen by a landslide vote, this apple ale is forged for heroes and brewed for legends.
Since 2012, Sun King has partnered with Gen Con to create unique, limited-edition beers that capture the magic of the gaming world. But the roots of this partnership go even deeper. Back in the earliest days of Gen Con in Indy (before the beer was officially official), we were crafting themed brews and decorating with leftover props from Gen Con displays. We were fans first because we knew there was something special about the energy of the con and its community.
That passion led us to approach Gen Con in 2011 with an idea to make the beer collaboration official. The following year, Ale of Destiny was born along with a tradition that’s become a cornerstone of our summer.
“We enjoy doing fun stuff with cool people,” says Sun King co-founder Dave Colt. “Gen Con leadership has always been warm, welcoming and collaborative. They are a true partner in every sense.” With the support of Visit Indy, and a mutual commitment to community and creativity, the Sun King x Gen Con relationship has grown stronger each year.
Fan Favorites Through the Years:
For more than 10 years, we've brewed up some unforgettable Gen Con beers. There are a few that fans still ask for today and every year:
Twenty-Sided Rye (2016)
Dragon’s Delight (2017, brought back by vote in 2022)
Genevieve (2021, extended during Covid)
Hive Mind (2023)
Others, like Flagon Slayer (2013) and Froth of Kahn (2014), continue to be legendary in their own right and are frequently requested by fans hoping for a revival.
Every new year brings a new brew and a new adventure.
Join the Quest:
Core Strategy launches this Wednesday at the Gen Con Block Party. Come claim all four collector’s cans before they vanish into myth.
Check with your local Sun King taproom for availability. Not all locations carry the same brews, and Core Strategy is limited!