Name the Official 2026 Gen Con Beer

A bold new brew is coming to Gen Con and you get to decide what it’s called.

Meet the beer (sort of)

Every great Gen Con beer starts with an idea. This year’s is built for high-energy days, late-night sessions and everything in between.

This limited release brings together bright cherry character and citrus notes in a light, lively brew with a crisp finish. It’s bold, a little nostalgic and made to stand out in a crowd.

There’s just one thing missing…

A name.

Sun King + Gen Con 2026 Beer Name Voting Contest
Cast your vote below and help name the official 2026 Gen Con beer. Select your favorite from the options and enter your info to be automatically entered to win a 4-Day Gen Con badge, a $25 Sun King gift card, and exclusive Sun King swag.

Voting is open from April 23 through April 30.

Graphic with red beer can and vote now.

Choose wisely

  • Fill out the required information.

  • Please select from the four options.

  • Details and rules below.

OFFICIAL RULES 


 1. NO PURCHASE NECESSARY. You must be 21 years of age or older to enter and win.

2. ELIGIBILITY: Sweepstakes begins on 4/23/26 and ends on 4/30/26 and is open to legal residents of the United States, aged 21 or older. Employees of the sponsor, Sun King Brewing Company, L.L.C., their respective affiliates, parents, and subsidiary companies, their advertising or promotion agencies, marketing partners, judging organizations, and beverage alcohol wholesalers and retailers carrying sponsor’s products and their families are not eligible. Sweepstakes void where prohibited or restricted by law.

3. WINNER SELECTION: Winner will be selected by May 4, 2026. If the winner is unable to claim the prize, another winner will be selected. 

4. VALIDATION: Prize winners will be notified electronically.

5. SWEEPSTAKES PRIZE TIME PERIOD: Winner will have 60 days from contact to redeem their prize. After 60 days, the prize will no longer be valid for redemption.

6. PRIZE PICK UP: Winner must be eligible to pick up the prize at Sun King Brewery located at 135 N. College. Ave, Indianapolis, IN 46202 during open business hours.

2026 Sun King Brewing Company, LLC, Indianapolis, IN