Big News: A New Era of Loyalty Is Brewing at Sun King!
Sun King’s current loyalty program will end on November 15, 2025. Use your points or cash them out for a gift card before that date, then get ready for our new and improved Sun King Loyalty Program launching November 16 with more perks, new rewards and a fresh way to stay connected to your favorite brewery.
We’ve got exciting updates to share about how we thank our amazing fans for supporting independent, local beer.
Sun King’s current loyalty program, where guests earn points for dollars spent, will officially end on November 15, 2025.
That means there’s still time to make the most of your points before we switch to our new and improved Sun King Loyalty Program!
Here’s What You Need to Know
1. Use Your Points or Cash Them Out by November 15If you have points from the current program, you can:
Use them toward purchases in participating Sun King taprooms before November 15
Or cash them out for a Sun King gift card of equal value (gift cards valid toward future purchases; see taproom staff for details)
After November 15, the old loyalty system will close and any unused points will expire.
2. A Brand-New Loyalty Experience Beta Launches November 16
We’re launching a new Sun King Loyalty Program, but first we have to test it a little. Our new program will be a fresh, more flexible way to celebrate our fans.
The new program will include two tiers:
Free Loyalty Program – Earn points every time you check in at participating Sun King locations and enjoy exclusive perks, early event news and member-only specials.
King’s Court Mug Club Membership – A paid annual membership that takes your loyalty to royal levels, with extra perks, recognition and more.
The new system rewards you for checking in — not for what you purchase — so it’s fully compliant with Indiana Alcohol & Tobacco Commission (ATC) regulations.
3. Soft Launch Begins November 16 — Official Launch Coming December
You’ll be able to sign up for our free Loyalty Program during our soft launch starting November 16.
During this beta period, some features will still be rolling out, but you can start earning check-in points right away and be among the first to join the program.
Stay tuned for the official December launch, when all program perks go live.
Why the Change?
Our previous loyalty program, managed through our point-of-sale system, was no longer compliant with state guidelines around alcohol-related rewards.
The new Sun King Loyalty Program allows us to continue rewarding our guests in a fun, creative and compliant way while adding new benefits and keeping the program easy to use.
Questions?
Our team is here to help! Stop by any Sun King taproom or ask your server for details on:
How to redeem your remaining points before November 15
How to cash out for a gift card
How to sign up for the new loyalty program when it launches
We can’t wait to roll out the next chapter of loyalty at Sun King. It’s one that keeps you connected, rewards your visits and celebrates every pint-sized moment with us.