As part of our yearly anniversary party, the staff at Sun King vote on a style of beer to be produced for the event. For our seventh year, Sun King staff voted for Mexican-Style Lager, a style that lends itself to day drinking on hot summer afternoons.
To make sure we hit the mark, the production team drank through a collection of already-available Mexican-Style Lagers, discussing what they liked or didn't like about their options. After working those characteristics, they went to work putting a recipe that reflected what they liked the most, and created Siete, our seventh anniversary lager.
The beer was an immediate hit with the staff, so much so that we immediately began plans to put it into cans to share with the general public. After a name change and new packaging design, Pachanga joined the Sun King Summer Seasonal Lineup.
It wasn't much longer until we realized that Pachanga was a good idea now matter what time of year it was, and in 2018, Pachanga joined the regularly-available Core Lineup of Sun King offerings.
Marty is the piñata mascot of Pachanga. His name is based in the Sun King philosophy that meetings can also be parties - as long as you throw beer into the mix.
MEETING + PARTY = MARTY
But you don't need a meeting to meet Marty. In fact, the #wheresmarty hashtag has shown us that Marty is comfortable just about anywhere.
PACHANGA AND MARTY IN THE WILD