As the summer began, I started my internship at Sun King Brewing Co. one thing I never anticipated was just how involved Sun King is with enhancing Indy. “Enriching the lives of Hoosiers One Pint At A Time”, which is one of the many things we heard while going through the interview process, as well as, in the training program. This philosophy would play a big part in my internship and the way I developed my marketing strategies this summer.
One of the hardest things for many people to do is breaking the ice in many situations. So I set out to utilize the Tasting Room’s comfortable setting for young professionals in Indy to get together and schmooze, make some new contacts, and learn more about Sun King. As I put together the Networking Open House events, I was hoping to accomplish these things as well as share our philosophy of enriching our community with the attendees.
Once the doors opened, the people shuffled in with the music playing and the beer flowing, slowly but surely everyone started to let their guard down and mingle. Throughout the night we offered tours of the brewery, door prizes, and of course samples of Fresh•Local•Beer.
We have now hosted two Networking Open Houses and attendance keeps growing. We hope to continue to offer events in the future that allow a common place for people to come together and share information to better not only themselves, but our community as well.