Sun King Community: Indy Crit 2012

Wednesday, July 18, 2012

It’s no secret, or accident, that we at Sun King Brewing have closely aligned ourselves with the local cycling community. We are proud supporters of cyclists of all kinds, and love to be involved with as many bike-related events around Indy as possible. The craft beer community and cycling community just seem to go hand-in-hand.

We have also spent a considerable amount of time and money supporting the local non-profit community through volunteering, helping them generate revenue and spreading the word about their cause. So when we were approached by the Indy Criterium (Crit) about being a sponsor and helping to raise money for Freewheelin’ Community Bikes, it was an easy decision.

The 2012 Indy Crit, now in its third year, proved to be a sweltering, steamy event as the day wore on, but the Sun King truck was parked on the corner of Meridian and New York Street serving up cold beer in the wine and beer garden to help cool down fans. In addition, we helped organize a rotating caravan of food trucks to keep all in attendance well fed, including Spice BoxScratch TruckTacos Without BordersByrne’s Pizza and more.

The races were thrilling, and the local bike polo community also set up shop to show people what their sport is all about. There were even community rides held throughout the day.

With four beers on tap – Sunlight Cream Ale, Wee-Mac Scottish Ale, Osiris Pale Ale and our summer seasonal, Firefly Wheat – each $5 pint we served up served an even greater purpose. The proceeds will go towards Freewheelin’s “Earn-a-Bike” program that enables youth ages 10 to 15 to not only learn bike mechanics and life and leadership skills, but the chance to choose and restore a bike that becomes theirs to keep. Now that, friends, in a cause worthy of a toast.

So, to all the participants of the 2012 Indy Crit, the event organizers who did a fantastic job, and the folks at Freewheen’ Community Bikes: Cheers!

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