American Craft Beer Week

Thursday, May 17, 2012

It’s probably fair to assume that most Americans have heard the term “craft beer.” It’s becoming a household word but it’s probably also fair to assume that most people don’t know exactly what defines a craft beer.

Some people might say it’s simply “better” beer, or more flavorful, which is often the case but not a universal truth. Others might define craft breweries as small, which is heading in the right direction but craft breweries can be larger than most people might think.

The three largest crafter breweries in the world, The Boston Beer Company (Sam Adams),Sierra Nevada and New Belgium all produce close to, or more than, a million barrels of beer a year but are still well within the boundaries of what defines a craft brewery.

According to the Brewers Association a craft brewery is a small – less than six million barrels a year – and independent brewery that has an either all-malt lineup or at least 50% of its volume in all malt beers or in beers that use adjuncts to enhance rather than lighten flavor. Ownership by an alcoholic beverage company that is not itself a craft brewer must be less than 25%.

Why the lesson on craft beer? Because this it’s American Craft Beer Week and we couldn’t be more excited to be a craft brewery!

Founded in 2006, the purpose of American Craft Beer Week is to celebrate the culture and community of craft beer, and to give breweries and beer businesses the opportunity to connect with fans. We’ll be doing exactly that. To celebrate, we’ve got special events going on throughout the week:

• Today we will be joining the Indianapolis Monthly Beerfest at the Tomlinson Tap Room
• Thursday we’re taking over the taps at MacNiven’s and Tapping Sky Cake Aleger at 6pm
• Friday we’re sponsoring a Bike to Work Day Happy Hour at the Tomlinson Tap Room
• Saturday we are tapping Firefly Wheat at Chef JJ’s Eggfest in Broad Ripple

According to, in 2011 there were 1,938 craft breweries in the U.S. and “the majority of Americans live within ten miles of a craft brewery.” In addition, craft beer broke through the 5% mark of U.S. beer volume. It is interesting to note that craft beer’s 5% of total beer sales employs 50% of the workforce in the brewing industry.

So head out to your favorite watering hole and raise a glass of craft beer in celebration of America’s hard working, independent craft brewers…


National Bike Month

Saturday, May 12, 2012

There are a lot of cars in the world. A LOT. We complain about traffic here in Indy, but it’s nothing compared with New York, Chicago or L.A. Sadly, even that traffic doesn’t hold a candle to places like Beijing, Mexico City or Johannesburg.

With a crush of automobiles comes a whole host of gnarly side effects including lost time and increased stress for you, air pollution and wear and tear on your vehicle. Sometimes you have to drive, but sometimes you don’t. Sometimes, the opportunity exists to get out on two wheels powered by you rather than four wheels powered by an internal combustion engine. And that’s the whole point of National Bike Month, which just so happens to be this month.

The craft beer industry and bikes tend to go hand in hand, and at Sun King we are strong proponents of National Bike Month and bike riding in general. On May 18 we will be sponsoring two wonderful, bike-related events—Bike to Work Day and the first Fast Track Friday at Major Taylor Velodrome.

Bike to Work Day, presented by our good friends at INDYCOG, is a great opportunity to eschew your car for a day. A full schedule of the day can be found on the link at the start of this paragraph but we are most excited about the happy hour we’re sponsoring at theTomlinson Tap Room at the end of the day. We’ll have a great lineup of delicious craft beers ready for you to enjoy so stop by and join us.

Also on the 18th is the first of many Fast Fridays at Major Taylor Velodrome and Sun King is a proud sponsor of the event. If you’ve never been to the Velodrome before, it is most definitely worth the visit. It’s one of only 18 such structures in the country and the MTV plays host to elite national events. It was built in 1982 for the Pan Am Games and, as of last year, is now under the tutelage of Marian University and its very capable cycling team.

Are you a cycling fan? Tell us about your favorite bike, the reasons you love to ride and what your favorite bike-related activities are.

Sun King To Help Indiana Landmarks Rescue Endangered Places

Thursday, April 19, 2012

It’s no secret – Sun King loves Indiana. And if you love Indiana as much as we do, you want to preserve the best aspects of its past. That’s why we are teaming up Indiana Landmarks again and releasing Landmarks Wit in time for its inaugural Rescue Party.

Rescue Party will be held between 6 and 11 p.m. on Saturday, April 28 to benefit Indiana Landmarks’ Endangered Places program. The evening will feature an Iron Chef-style cocktail competition with bartenders from The Ball & Biscuit, The Libertine, and St. Elmo participating. The party also boasts music and performance art by Know No Stranger, a show of art created from rescued materials by Kipp Normand. The Impalas and dancing follow a program that includes the announcement of 2012’s “10 Most Endangered” list, awarding of the Cook Cup for Outstanding Restoration, and a live auction of fabulous dinners in private historic houses. Dress is festive casual, tickets are priced at $75 and $125 and can be purchased hereReservation deadline is April 20. See you there!

Bike To the Ballpark!

Wednesday, April 18, 2012
I’ve biked a lot of miles in my life, but I can honestly say I’ve never ridden through the downtown of the twelfth-largest city in the U.S. with a police escort – until Friday night, that is.

Then again, I’ve never ridden my bike with Indianapolis’ Mayor before either. But that’s exactly what I, and a throng of fellow cyclists, did during the second-annual Bike to the Ballpark event. Starting at Sun King, we hopped on our saddles and followed a patrol car with lights and siren blaring, four bike cops and Mayor Ballard as we traversed the streets of downtown uninterrupted by red lights, stop signs or any other obstruction.

We wound our way around the circle and down Market Street towards the state capital, headed towards the brilliantly blue glass façade of the JW Marriott and finally rounded the corner of West Street and Maryland where INDYCOG was graciously waiting to check or bikes for safe keeping during the game.

Cyclists of all sorts joined in on the fun, including young and old, newbies and seasoned riders. The bikes ranged from road and mountain bikes to less traditional rides such as Sun King’s tricycles, track bikes and cruisers.

Once inside the stadium, the next phase of the night began as the Indianapolis Indians kicked off their home season against Toledo Mud Hens. Sun King’s latest addition to its arsenal of beers, Indians Lager, was sold to fans for the first time, marking the start of being the official craft beer of the Indians. A well-balanced, malty lager that most-definitely finishes with a hop punch, it will go perfect with any of the ballpark fare.

To cap off the night, the Indians pulled off a spectacular walk-off win in front of a home-opener record crowd of 14,073 thanks to designated hitter Nick Evans. The night concluded with a signature Victory Field fireworks show.

To all the cyclists that joined Sun King on the ride, thanks for being part of the event and we look forward to seeing you soon at another upcoming Sun King event.

Riders arrive at Sun King. (photo by K. Stelsel)

Dave and Kevin watch the Mayor address the crowd. (photo by K. Stelsel)

Sun King's Heather Hall takes to the streets with her husband Mike. (photo by K. Stelsel)

All Shane Brown's friends ride a lowrider. (photo by K. Stelsel)

Are You Ready for Some (Powder-Puff) Football?

Tuesday, April 17, 2012

Despite the inherent anti-ginger bias of the event, Sun King is supporting this year’s Blondes vs. Brunettes, a powder-puff football game to benefit the Alzheimer’s Association. The two teams will compete on Saturday, April 28 at the Midwest Sports & Social Complex with a party to follow. The girls really play, the guys really coach, and the age old question will be answered; blonde or brunette?

A donation of $20 online or at the door grants you admission into the game, along with drink specials and food. For more information visit or follow Blondes Vs. Brunettes on Facebook and Twitter.

Friends of Riley Host 'A Wedding Reception for Strangers'

Monday, April 16, 2012

Sun King is proud to support Friends of Riley, a group of young professionals committed to supporting Riley Children’s Foundation through active volunteerism, fundraising and community engagement. Friend them on Facebook and follow them on Twitter!

Let The Athenaeum Get Your Goat At St. Benno Fest

Saturday, April 14, 2012

The Athenaeum Foundation and Athenaeum Turners in partnership with Sun King, Yelp, and NUVO will celebrate the arrival spring beer at St. Benno Fest!

Following the traditions of the Athenaeum’s founding families, St. Benno and his goat, Herr Bock, will officially tap the keg with the ceremonial chugging of two beers at St. Benno Fest. The fest begins at 7 p.m. on April 28 in the Athenaeum Auditorium and Benno and Herr Bock will arrive at 7:45 p.m. Party and dance with Polkamotion and then get your yodel on with St. Benno in the yodel contest at 9 p.m.!

Tickets are $5 in advance here and $10 at the door and a la carte food will be provided by The Rathskeller. Patrons will also have the opportunity to purchase commemorative, engraved Athenaeum bricks for $200. All proceeds from this fundraising event benefit the care and maintenance of the Historic Athenaeum.

See you there!

Shhhh! The Indianapolis Chamber Orchestra Goes Silent

Friday, April 13, 2012

At 7:30 p.m. on Friday, April 20, the Indianapolis Chamber Orchestra will go silent. That night the ICO will collaborate with the Indianapolis Museum of Art to present a screening of The Mark of Zorro with live orchestral accompaniment.

This film was directed by Fred Niblo and stars Douglas Fairbanks as the masked hero of the people. In The Mark of Zorro, an oppressive colonial government rules over old Spanish California. The one and only Zorro comes out of nowhere, with sword in hand, to defeat the evildoers and make them bear his mark, all the while trying to rescue and swoon damsel in distress, Lolita.

The program will take place in the Tobias Theater at the IMA. Tickets are $30 for adults, $25 for IMA members, and $10 for students. Call the box office at (317) 940-9607. Group rates available.

See you there!

Vive La France! Vive La ISO!

Friday, April 13, 2012
Sun King will offer a complimentary tasting before the April 20 and 21Indianapolis Symphony Orchestra performances ofVive La France!

Conducted by Jun Märkl with violinist Alina Ibragimova, Vive La France! “transports to the sun-drenched shores of Spain as told through the eyes of the French in Debussy’s “Iberia” and Ravel’s Rapsodie espagnole. Debussy, who spent only one day in Spain attending a bull fight, evokes an aristocratic festival, while Ravel’s colorful orchestration reflects the Spanish musical heritage imparted to him by his mother.”

The program includes Berlioz’ ‘Overture to Le Corsaire,’ Saint-Saens’ ‘Violin Concerto No. 3′, Debussy’s “Ibéria” from Images and Ravel’s ‘Rapsodie espagnole.’

Pedal Ponies

Friday, April 13, 2012
Sun King proudly supports two-wheeled transportation of all kinds and we’re so excited about the Eiteljorg’s new exhibition, “Steel Ponies,” that we decided to partner with the museum’s young professional group, Agave, to produce a special event!

We’ll meet up at Tomlinson Taproom in the City Market at 5:30 PM on Wednesday, April 25. At 6:30 PM we’ll ride our bicycles over to the Eiteljorg to check out the exhibit and enjoy finger food and Fresh•Local•Beer. Advance tickets are $10 or $12 at the door. Visit for more information!

“Steel Ponies” will explore the art, history and cultures that have developed around the motorcycle. The exhibit will feature more than 20 motorcycles (including one ridden by Evel Knievel and one featured on “American Chopper”), each with a unique story illustrating the rich subcultures that have sprung out of the motorcycle. According to the museum, “The spirit of the West seems to be perfectly embodied in the motorcycle—the open road, freedom and individual expression. Steel Ponies will explore these ideals and their impact on American culture.”

The exhibit will open March 10 and run through August 5.